The final preparations are nearing completion for the arrival in a few weeks time on the European

market of the Peugeot 308. A new compact hatchback destined for the medium car segment, it has many strengths that will appeal to a broad customer base, not least due to its semi-tall architecture with its promise of greater interior space, its improved visibility and its brighter interior, but also its exemplary road holding, its range of high-performance engines, its high levels of safety and a number of design features which contribute to improving on-board comfort and convenience inside the car. Finally, its aerodynamic shape and “feline” elegance give it a strong and immediately recognisable identity.

Naturally the 308’s three and five door body styles are only part of the “T7” programme. While some body styles are already confirmed and in development, some are still yet to be created and are currently only in the imagination of the designers and engineers who are so passionate about cars.

Nevertheless, their ideas sometimes come together to give life to even the most fantastic ideas. In such cases their dreams finally become reality, making way for part-real, part-fantasy automotive designs. The result of such ideas is the 308 RC Z concept car.